So, you have this great business, beautiful and effective products, and you’re ready to scale. You try out posting on socials, but your business does not get the attention it truly deserves. Your big question now is, “How to attract audience attention on Instagram?”
We got you. 💖
Here are five highly effective tips for attracting audience attention for your beauty & wellness products, home decor, fashion brand, and accessories using Instagram.
1. Be clear on who your target market is.
Identify your target market’s struggles, pain points, and what they need. By being clear about WHO you want to serve, you will know the language to use, the terms they will understand and relate to, and the tone of voice to which they will respond. You can easily create content and craft messages with which your target clients can resonate.
This is how to attract audience attention on Instagram and other social media platforms. Because when you’re clear on WHO it is that you want to serve, you’ll know how to create meaningful connections with them, which is what social media is all about.
2. Communicate the right offer to your target market.
Offering your target market the “right” product or service will make you stand out. Since you know your target market’s struggles and pain points, you can present them with the “right” offer that is perfect for them. You can offer them your product or service that they will have so much difficulty saying “no” to. Offering the right product or service to the right target market is another way to attract your target audience’s attention on your socials.
It’s like this. Imagine offering meat (wrong offer) to a vegetarian (wrong market). Do you think she’d buy from you? Probably not. On the other hand, if you offer vegetarian-friendly meals (right offer) to a vegetarian (right market), would she consider buying from you? I bet she would!
3. Optimize your profile.
Let your target audience know who you are, who you want to serve, and what you offer. Allow your target clients to know you. This is how to attract your target audience on socials.
Here are some actionable steps you can take now:
a. Choose a username that’s easy to spell and remember.
b. Clearly present your offer. Share who your target audience is, what it is that you’re offering them, and what results you’re promising.
c. Include your website, freebie, or video you’d like to share – with a call to action.
d. Use your story highlights to let your target market know who you are, what you offer, and what your past clients say about working with you.
4. Have a high-quality, cohesive feed.
I’m sure you know this – Instagram is primarily about the visuals! Connect with your target audience deeper by posting only high-quality, non-pixelated, easy-to-read graphics, photos, and videos relevant to them and your offer.
a. Choose a color palette that represents you and that your target audience can relate to.
b. Use Canva templates, Lightroom mobile presets, and IG filters to make your feed look clean and cohesive.
c. If this is your style, balance your grid.
5. Create compelling content with your target audience in mind.
Connecting with your audience does not end with visuals. Your captions can help build your credibility, too. Tell them your story. Connect and engage with your ideal clients on a soul level using words and terms that resonate with them. Share information that is relevant to them and that they will find interesting. Provide value.
Getting in front of your target audience using Instagram can sometimes be intimidating. And we get that.
Learning how to position your business, how to attract audience attention, and how to meaningfully connect with them can take so much time and energy.
But YOU GOT THIS!
And, if you need any help running your socials so you can focus on what’s important to you – growing your business, spending time with your family and loved ones, having time for self-care – know that you can always get in touch with us.
THANK YOU! I hope you found this helpful! If we can support you in any way in using social media marketing for your brand, book a call with us. We’d be happy to help! Talk to you soon!
